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be the vessel

livezero store

advertising campaign

the all-round advertising campaign for “livezero”, a packaging-free grocery store in hong kong, to persuade audience into bringing their own container to the store. by using a non-greenwashing approach, this campaign wants to tell the mass that this behavior change can be as simple as bringing your everyday carry. the approach aims to refresh the audience who are fed up with conventional eco-friendly advertisement.

vessel can be -  towel
vessel can be -  beanie
vessel can be -  purse
vessel can be - shoes
vessel can be -  handbag
vessel can be -  glasses case
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